BCC Castellana Grotte

The history of Cassa Rurale e Artigiana of Castellana Grotte begins in 1957, with the subscription of the memorandum of association of the 108 founding members and the start of the banking activity.
Today, the Cassa is a reality having solid roots and a vision pinned on the future. Its bigger heritage is the link with the territory and its most precious capital is the relationship with people.

Activities

Advertising, Branding, Digital, Print, Video

Brief

Reposition the bank through a fresher language, in line with the expectations and the desires of younger consumers.

“When I grow up, I’d like to be” is the creative concept we have realized, inspired to the expression that all of us, at least once in our life, we have pronounced to tell about our dreams, this time without renouncing to ourselves.
The campaign has been conceived to attract a young public, invite it in participating and make it an active part of the whole communication.